Building Troo
Building Troo
Building Troo
An interactive app that helps children (4-9) build social-emotional skills through stories and play
An interactive app that helps children (4-9) build social-emotional skills through stories and play
By blending education with creativity, Troo develops social-emotional skills, nurtures curiosity, empathy, and confidence in young learners.
By blending education with creativity, Troo develops social-emotional skills, nurtures curiosity, empathy, and confidence in young learners.
By blending education with creativity, Troo develops social-emotional skills, nurtures curiosity, empathy, and confidence in young learners.
MY ROLE
End-to-end Product Design, Website Design + fulfilling all other design needs
End-to-end Product Design, Website Design + fulfilling all other design needs
product
iOS, iPadOS & Android compatible
iOS, iPadOS & Android compatible
audience
Children aged 4–9 (primary users) and their caregivers (secondary users)
Children aged 4–9 (primary users) and their caregivers (secondary users)
Duration
Apr 2024 - Present
Apr 2024 - Present
Tools
TEAM
A small, passionate team of 8 (including me!)
A small, passionate team of 8 (including me!)
Please note that some images on this page maybe blurred to maintain confidentiality and IP rights.
Please note that some images on this page maybe blurred to maintain confidentiality and IP rights.
overview
The Challenge
The Challenge
The Challenge
We needed to create an experience that delighted children enough to keep them engaged, and at the same time met parents’ expectations for something safe, educational, and worth their child’s screen time. Troo aimed to fill a gap in the market – many educational apps for kids were either not truly engaging or not focused on social-emotional growth.
We needed to create an experience that delighted children enough to keep them engaged, and at the same time met parents’ expectations for something safe, educational, and worth their child’s screen time. Troo aimed to fill a gap in the market – many educational apps for kids were either not truly engaging or not focused on social-emotional growth.
We needed to create an experience that delighted children enough to keep them engaged, and at the same time met parents’ expectations for something safe, educational, and worth their child’s screen time. Troo aimed to fill a gap in the market – many educational apps for kids were either not truly engaging or not focused on social-emotional growth.
How might we make learning about emotions fun and accessible for kids, while assuring value for parents?
How might we make learning about emotions fun and accessible for kids, while assuring value for parents?
How might we make learning about emotions fun and accessible for kids, while assuring value for parents?
The Product
The Product
The Product
Outcome and Impact
Outcome and Impact
Outcome and Impact
As I test Troo, I’m excited to see how it comes to life in the hands of young learners. In my testing so far, I've seen kids engage with Troo in ways that feel natural and intuitive, fostering meaningful learning moments that go beyond the screen. This phase is a chance to refine and enhance the experience, ensuring that Troo not only entertains but truly empowers children with the skills to navigate their emotions and the world around them.
As I test Troo, I’m excited to see how it comes to life in the hands of young learners. In my testing so far, I've seen kids engage with Troo in ways that feel natural and intuitive, fostering meaningful learning moments that go beyond the screen. This phase is a chance to refine and enhance the experience, ensuring that Troo not only entertains but truly empowers children with the skills to navigate their emotions and the world around them.
As I test Troo, I’m excited to see how it comes to life in the hands of young learners. In my testing so far, I've seen kids engage with Troo in ways that feel natural and intuitive, fostering meaningful learning moments that go beyond the screen. This phase is a chance to refine and enhance the experience, ensuring that Troo not only entertains but truly empowers children with the skills to navigate their emotions and the world around them.
being the lead product designer
As the first and sole Product Designer at Troo, I took the app from 0-to-1 through launch, shaping its product strategy, user experience, and brand identity. Beyond just design, I wore multiple hats—researcher, strategist, and brand storyteller—driving impact across product, marketing, and business growth.
Building Troo from the ground up
Building Troo from the ground up
When I joined Troo, it was just a rough MVP. I took it from 0 to launch, designing not just the app, but the experience, brand, and presence that would make it resonate with kids and parents alike. Every part of Troo’s journey—its product, visual identity, and real-world engagement—needed to feel cohesive, intentional, and delightful.
When I joined Troo, it was just a rough MVP. I took it from 0 to launch, designing not just the app, but the experience, brand, and presence that would make it resonate with kids and parents alike. Every part of Troo’s journey—its product, visual identity, and real-world engagement—needed to feel cohesive, intentional, and delightful.
When I joined Troo, it was just a rough MVP. I took it from 0 to launch, designing not just the app, but the experience, brand, and presence that would make it resonate with kids and parents alike. Every part of Troo’s journey—its product, visual identity, and real-world engagement—needed to feel cohesive, intentional, and delightful.
Backed by research
Backed by research
Building for children is uniquely challenging—direct user research is tricky, and designing for both kids and their caregivers adds complexity. To bridge this gap, I immersed myself in research, diving into books, papers, market analysis, and conversations with teachers and learning experts. This foundation shaped Troo’s design language, interactions, strategy and content, ensuring it was intuitive, engaging, and developmentally appropriate.
Building for children is uniquely challenging—direct user research is tricky, and designing for both kids and their caregivers adds complexity. To bridge this gap, I immersed myself in research, diving into books, papers, market analysis, and conversations with teachers and learning experts. This foundation shaped Troo’s design language, interactions, strategy and content, ensuring it was intuitive, engaging, and developmentally appropriate.
Building for children is uniquely challenging—direct user research is tricky, and designing for both kids and their caregivers adds complexity. To bridge this gap, I immersed myself in research, diving into books, papers, market analysis, and conversations with teachers and learning experts. This foundation shaped Troo’s design language, interactions, strategy and content, ensuring it was intuitive, engaging, and developmentally appropriate.
Creating a Playful, Cohesive Brand
Creating a Playful, Cohesive Brand
Beyond the product itself, I crafted Troo’s brand identity, defining its visual language, color palette, and illustrations to ensure consistency across every touchpoint. I created detailed illustration briefs that guided artists in bringing Troo’s world to life—every character, scene, and element was designed with a purpose. This extended into marketing materials, website strategy, and promotional assets, reinforcing Troo’s playful yet meaningful storytelling.
Beyond the product itself, I crafted Troo’s brand identity, defining its visual language, color palette, and illustrations to ensure consistency across every touchpoint. I created detailed illustration briefs that guided artists in bringing Troo’s world to life—every character, scene, and element was designed with a purpose. This extended into marketing materials, website strategy, and promotional assets, reinforcing Troo’s playful yet meaningful storytelling.
Beyond the product itself, I crafted Troo’s brand identity, defining its visual language, color palette, and illustrations to ensure consistency across every touchpoint. I created detailed illustration briefs that guided artists in bringing Troo’s world to life—every character, scene, and element was designed with a purpose. This extended into marketing materials, website strategy, and promotional assets, reinforcing Troo’s playful yet meaningful storytelling.
Bringing Troo into the Real World
Bringing Troo into the Real World
To make Troo more than just an app, I designed Troo’s first live event, creating an interactive experience that introduced families to the product in an engaging, real-world setting. I planned and designed physical assets like activity kits, posters, and event materials, ensuring that every detail felt connected to the brand. The event was a success, validating Troo’s impact and strengthening its presence beyond the digital space.
To make Troo more than just an app, I designed Troo’s first live event, creating an interactive experience that introduced families to the product in an engaging, real-world setting. I planned and designed physical assets like activity kits, posters, and event materials, ensuring that every detail felt connected to the brand. The event was a success, validating Troo’s impact and strengthening its presence beyond the digital space.
To make Troo more than just an app, I designed Troo’s first live event, creating an interactive experience that introduced families to the product in an engaging, real-world setting. I planned and designed physical assets like activity kits, posters, and event materials, ensuring that every detail felt connected to the brand. The event was a success, validating Troo’s impact and strengthening its presence beyond the digital space.
Wearing Many Hats
Wearing Many Hats
Throughout this journey, I took on multiple roles—product designer, strategist, brand builder, and storyteller—ensuring that Troo felt thoughtful, engaging, and accessible across digital and physical spaces. From shaping the app experience to designing how people first discovered and connected with it, I worked across disciplines to bring Troo to life. This case study explores that journey.
Throughout this journey, I took on multiple roles—product designer, strategist, brand builder, and storyteller—ensuring that Troo felt thoughtful, engaging, and accessible across digital and physical spaces. From shaping the app experience to designing how people first discovered and connected with it, I worked across disciplines to bring Troo to life. This case study explores that journey.
Throughout this journey, I took on multiple roles—product designer, strategist, brand builder, and storyteller—ensuring that Troo felt thoughtful, engaging, and accessible across digital and physical spaces. From shaping the app experience to designing how people first discovered and connected with it, I worked across disciplines to bring Troo to life. This case study explores that journey.
Research
Let's start with the "why"
Let's start with the "why"
Let's start with the "why"
Screenshots of the PoC - yes, it needed a LOT of work!
I started by critically analyzing the existing PoC(proof of concept), which had been tested right before I joined. I took a methodical approach—evaluating everything from high-level product issues to detailed UX gaps and visual design inconsistencies. This deep dive helped me understand what was working, what wasn’t, and where Troo needed to evolve to create a truly engaging experience for kids.
challenge #1
Understanding the users
Understanding the users
Understanding the users
Primary user research with children is very tricky - it deals with issues of consent, access to young children and being able to get their candid opinion.
Primary user research with children is very tricky - it deals with issues of consent, access to young children and being able to get their candid opinion.
How did I tackle it?
How did I tackle it?
Since traditional user research methods weren’t feasible, I immersed myself in child psychology books, academic papers, and research articles to uncover best practices for designing age-appropriate experiences.
Since traditional user research methods weren’t feasible, I immersed myself in child psychology books, academic papers, and research articles to uncover best practices for designing age-appropriate experiences.
I synthesized insights from teachers and learning experts, understanding how children absorb information and what keeps them engaged, ensuring Troo’s activities aligned with their developmental abilities and interests. To bring these insights into the design process, I created age-specific personas that captured not just skill levels but also motivations, behaviors, and learning preferences, ensuring that every interaction felt natural, playful, and meaningful.
I synthesized insights from teachers and learning experts, understanding how children absorb information and what keeps them engaged, ensuring Troo’s activities aligned with their developmental abilities and interests. To bring these insights into the design process, I created age-specific personas that captured not just skill levels but also motivations, behaviors, and learning preferences, ensuring that every interaction felt natural, playful, and meaningful.
I synthesized insights from teachers and learning experts, understanding how children absorb information and what keeps them engaged, ensuring Troo’s activities aligned with their developmental abilities and interests. To bring these insights into the design process, I created age-specific personas that captured not just skill levels but also motivations, behaviors, and learning preferences, ensuring that every interaction felt natural, playful, and meaningful.
Competitive Analysis
Competitive Analysis
Competitive Analysis
There are LOTS of kids apps in the market, and they serve several purposes- entertainment, learning, gaming etc. I conducted a thorough deep-dive into these apps, focusing on finding gaps, what works vs what doesn't and finding a product market fit for Troo.
There are LOTS of kids apps in the market, and they serve several purposes- entertainment, learning, gaming etc. I conducted a thorough deep-dive into these apps, focusing on finding gaps, what works vs what doesn't and finding a product market fit for Troo.
There are LOTS of kids apps in the market, and they serve several purposes- entertainment, learning, gaming etc. I conducted a thorough deep-dive into these apps, focusing on finding gaps, what works vs what doesn't and finding a product market fit for Troo.
As a result, I found a unique selling proposition and competitive differentiation for Troo.
As a result, I found a unique selling proposition and competitive differentiation for Troo.
User feedback synthesis
User feedback synthesis
User feedback synthesis
Understanding how Troo resonated with users was critical to shaping its evolution. I analyzed all available feedback from the PoC testing—sifting through comments from parents, educators, and early adopters to identify patterns.
Understanding how Troo resonated with users was critical to shaping its evolution. I analyzed all available feedback from the PoC testing—sifting through comments from parents, educators, and early adopters to identify patterns.
Understanding how Troo resonated with users was critical to shaping its evolution. I analyzed all available feedback from the PoC testing—sifting through comments from parents, educators, and early adopters to identify patterns.
gathering and synthesizing user feedback…
gathering and synthesizing user feedback…
Instead of looking at individual opinions in isolation, I focused on recurring themes that pointed to larger usability, engagement, and learning experience challenges.
Instead of looking at individual opinions in isolation, I focused on recurring themes that pointed to larger usability, engagement, and learning experience challenges.
Instead of looking at individual opinions in isolation, I focused on recurring themes that pointed to larger usability, engagement, and learning experience challenges.
recurring themes of user feedback
recurring themes of user feedback
Many young children spend screen time on passive content; Troo’s challenge is to transform screen time into an active learning experience that kids love and parents trust.
Many young children spend screen time on passive content; Troo’s challenge is to transform screen time into an active learning experience that kids love and parents trust.
Many young children spend screen time on passive content; Troo’s challenge is to transform screen time into an active learning experience that kids love and parents trust.
Strategy
So, what features should the app have?
So, what features should the app have?
So, what features should the app have?
I wasn’t just designing an app—I was shaping a companion that would grow with the child, spark curiosity, and encourage emotional exploration in a safe, imaginative space.
The features had to feel intuitive and rewarding to young minds, while also supporting meaningful development. That meant interactive stories that reflected real-world situations, playful activities that reinforced social-emotional skills, and thoughtful visual and sound cues that guided without overwhelming. Every feature needed to be age-appropriate, flexible across learning levels, and crafted to keep children engaged while empowering them to reflect, explore, and express themselves freely.
With that, the foundation for Troo’s key experiences began to take shape—rooted in empathy, creativity, and a whole lot of playful learning.
challenge #2
Children don't have the same mental models and tech literacy as adults.
Children don't have the same mental models and tech literacy as adults.
How did I tackle it?
How did I tackle it?
I designed interactive elements to resemble familiar real-world objects. This approach helped create intuitive interactions that align with how children naturally understand and engage with their environment.
I designed interactive elements to resemble familiar real-world objects. This approach helped create intuitive interactions that align with how children naturally understand and engage with their environment.
Wireframes
Wireframes
Wireframes
Iteration 1
Iteration 1
Learning through Interactive stories
Learning through Interactive stories
Learning through Interactive stories
Stories offer an intuitive framework for young minds. By embedding learning into a narrative-driven, choice-based experience, Troo creates emotional resonance and gives kids a sense of agency—without requiring literacy.
Children indulge in animated, voice-narrated stories where they make simple choices that influence the outcome. These stories are designed around real-world emotional and social themes, such as sharing, kindness, or even endangered animals.
Provide Creative outlets
Provide Creative outlets
Provide Creative outlets
Kids express themselves best when given options. By offering multiple creative modes—from visual to verbal—we make reflection accessible to a wide range of ages and learning styles. It’s playful, yet deeply personal.
Kids can draw, tell stories, or write a journal to show what they’ve learned or how they feel. These creations are viewable by the kid and parents.
Kids express themselves best when given options. By offering multiple creative modes—from visual to verbal—we make reflection accessible to a wide range of ages and learning styles. It’s playful, yet deeply personal.
Kids can draw, tell stories, or write a journal to show what they’ve learned or how they feel. These creations are viewable by the kid and parents.
Helping parents connect better
Helping parents connect better
Helping parents connect better
Many parents want to connect with their children but struggle to find the time or the right entry point. Troo helps bridge that gap by giving parents a window into their child’s inner world.
They can view their child’s artwork, voice notes, and emotional reflections—capturing not just what their child created, but why. This shared visibility creates a natural way to spark meaningful conversations at home, strengthening connection through understanding.
Features for learning through interactive stories, expressing through creative outlets and helping parents connect better
Features for learning through interactive stories, expressing through creative outlets and helping parents connect better
Features for learning through interactive stories, expressing through creative outlets and helping parents connect better
Learning through Interactive stories
Learning through Interactive stories
Learning through Interactive stories
Troo’s story experiences are fully animated, voice-narrated, and designed with simple, tap-based choices that let kids shape the outcome. The interactive format empowers children with a sense of agency while keeping the experience developmentally accessible.
Troo’s story experiences are fully animated, voice-narrated, and designed with simple, tap-based choices that let kids shape the outcome. The interactive format empowers children with a sense of agency while keeping the experience developmentally accessible.
Troo’s story experiences are fully animated, voice-narrated, and designed with simple, tap-based choices that let kids shape the outcome. The interactive format empowers children with a sense of agency while keeping the experience developmentally accessible.
Expressing through Creative Outlets
Expressing through Creative Outlets
Expressing through Creative Outlets
These creative tools are intentionally varied to meet kids where they are developmentally—whether they prefer visual expression, spoken thoughts, or early writing. The experience is non-judgmental, giving kids the freedom to process and communicate in their own voice, while gently reinforcing the story’s emotional theme.
These creative tools are intentionally varied to meet kids where they are developmentally—whether they prefer visual expression, spoken thoughts, or early writing. The experience is non-judgmental, giving kids the freedom to process and communicate in their own voice, while gently reinforcing the story’s emotional theme.
These creative tools are intentionally varied to meet kids where they are developmentally—whether they prefer visual expression, spoken thoughts, or early writing. The experience is non-judgmental, giving kids the freedom to process and communicate in their own voice, while gently reinforcing the story’s emotional theme.
Helping parents connect better
Helping parents connect better
Helping parents connect better
A scrollable feed makes it easy for caregivers to stay connected to their child’s journey. Like social media, it show recent creations and allows parents to respond and celebrate growth. Rather than monitoring progress, it fosters meaningful conversations and helps parents understand what’s happening inside their child’s world.
A scrollable feed makes it easy for caregivers to stay connected to their child’s journey. Like social media, it show recent creations and allows parents to respond and celebrate growth. Rather than monitoring progress, it fosters meaningful conversations and helps parents understand what’s happening inside their child’s world.
A scrollable feed makes it easy for caregivers to stay connected to their child’s journey. Like social media, it show recent creations and allows parents to respond and celebrate growth. Rather than monitoring progress, it fosters meaningful conversations and helps parents understand what’s happening inside their child’s world.
design language
Branding and Design system
Branding and Design system
Branding and Design system
Final Design
Final Design
user testing
Feedback
Feedback
Feedback
participants
45 kids
45 kids
3 teachers
3 teachers
3 teachers
2 experts
2 experts
2 experts
methods
Task-based Usability Testing
Task-based Usability Testing
Task-based Usability Testing
General Feedback
General Feedback
General Feedback
In-person sessions
In-person sessions
In-person sessions
Monitoring over video call
Monitoring over video call
Monitoring over video call
mode
Fifty children between the ages of 4 and 10 interacted with Troo over a sustained period. After they had become familiar with the app through natural use, we conducted moderated, task-based usability sessions with individual students. Each child was invited to explore the app independently while researchers observed their behavior and engagement patterns.
Following this free exploration, we guided them through specific task flows. Where age-appropriate, a think-aloud approach was used to understand how they made decisions and interpreted the interface. For younger users, we gathered insights through guided conversation and observation, focusing on emotional reactions and ease of use.
Fifty children between the ages of 4 and 10 interacted with Troo over a sustained period. After they had become familiar with the app through natural use, we conducted moderated, task-based usability sessions with individual students. Each child was invited to explore the app independently while researchers observed their behavior and engagement patterns.
Following this free exploration, we guided them through specific task flows. Where age-appropriate, a think-aloud approach was used to understand how they made decisions and interpreted the interface. For younger users, we gathered insights through guided conversation and observation, focusing on emotional reactions and ease of use.
Fifty children between the ages of 4 and 10 interacted with Troo over a sustained period. After they had become familiar with the app through natural use, we conducted moderated, task-based usability sessions with individual students. Each child was invited to explore the app independently while researchers observed their behavior and engagement patterns.
Following this free exploration, we guided them through specific task flows. Where age-appropriate, a think-aloud approach was used to understand how they made decisions and interpreted the interface. For younger users, we gathered insights through guided conversation and observation, focusing on emotional reactions and ease of use.
reflection
Learnings
Learnings
Learnings
1. Children interpret content emotionally before functionally
Younger users consistently responded first to the emotional tone of the experience—whether it was the mood of the characters, the music, or the pacing—before attending to interactive functionality. This revealed that emotional resonance sets the stage for usability, especially in early childhood. A story that “feels safe” or “feels exciting” directly influences whether a child will explore further or disengage.
2. Creative expression is as much about regulation as it is about reflection
Many children used it to self-soothe or play out emotions triggered by the story. For example, children who felt sad about a character’s situation often used drawing to “make things right” or create alternate endings. This suggests that expression tools double as emotion regulation strategies, not just output mechanisms—and should be treated with the same care as storytelling itself.
1. Children interpret content emotionally before functionally
Younger users consistently responded first to the emotional tone of the experience—whether it was the mood of the characters, the music, or the pacing—before attending to interactive functionality. This revealed that emotional resonance sets the stage for usability, especially in early childhood. A story that “feels safe” or “feels exciting” directly influences whether a child will explore further or disengage.
2. Creative expression is as much about regulation as it is about reflection
Many children used it to self-soothe or play out emotions triggered by the story. For example, children who felt sad about a character’s situation often used drawing to “make things right” or create alternate endings. This suggests that expression tools double as emotion regulation strategies, not just output mechanisms—and should be treated with the same care as storytelling itself.
1. Children interpret content emotionally before functionally
Younger users consistently responded first to the emotional tone of the experience—whether it was the mood of the characters, the music, or the pacing—before attending to interactive functionality. This revealed that emotional resonance sets the stage for usability, especially in early childhood. A story that “feels safe” or “feels exciting” directly influences whether a child will explore further or disengage.
2. Creative expression is as much about regulation as it is about reflection
Many children used it to self-soothe or play out emotions triggered by the story. For example, children who felt sad about a character’s situation often used drawing to “make things right” or create alternate endings. This suggests that expression tools double as emotion regulation strategies, not just output mechanisms—and should be treated with the same care as storytelling itself.
Improvements
Improvements
Improvements
1. Design for emotional transitions, not just task transitions
I initially focused on how kids would move between screens (story → reflection → activity), but overlooked how they transition emotionally between narrative beats. In practice, kids needed more decompression time—especially after emotionally intense scenes—before they were cognitively ready to reflect. Adding soft buffers (like breathing animations, gentle music, or character commentary) helps regulate the shift from passive to active engagement.
2. Reframe the Parent Feed around moments, not metrics
Parents were eager to connect, but traditional feed structures felt observational rather than relational. Most parents were also unable to deduce progress from charts or graphs. Feedback showed that what mattered most were small emotional moments—a drawing that expressed a feeling, a voice note that revealed empathy. Reframing the Parent Feed to surface these moments of meaning, rather than chronological activity, can better support co-reflection and emotional scaffolding between parent and child.
1. Design for emotional transitions, not just task transitions
I initially focused on how kids would move between screens (story → reflection → activity), but overlooked how they transition emotionally between narrative beats. In practice, kids needed more decompression time—especially after emotionally intense scenes—before they were cognitively ready to reflect. Adding soft buffers (like breathing animations, gentle music, or character commentary) helps regulate the shift from passive to active engagement.
2. Reframe the Parent Feed around moments, not metrics
Parents were eager to connect, but traditional feed structures felt observational rather than relational. Most parents were also unable to deduce progress from charts or graphs. Feedback showed that what mattered most were small emotional moments—a drawing that expressed a feeling, a voice note that revealed empathy. Reframing the Parent Feed to surface these moments of meaning, rather than chronological activity, can better support co-reflection and emotional scaffolding between parent and child.
1. Design for emotional transitions, not just task transitions
I initially focused on how kids would move between screens (story → reflection → activity), but overlooked how they transition emotionally between narrative beats. In practice, kids needed more decompression time—especially after emotionally intense scenes—before they were cognitively ready to reflect. Adding soft buffers (like breathing animations, gentle music, or character commentary) helps regulate the shift from passive to active engagement.
2. Reframe the Parent Feed around moments, not metrics
Parents were eager to connect, but traditional feed structures felt observational rather than relational. Most parents were also unable to deduce progress from charts or graphs. Feedback showed that what mattered most were small emotional moments—a drawing that expressed a feeling, a voice note that revealed empathy. Reframing the Parent Feed to surface these moments of meaning, rather than chronological activity, can better support co-reflection and emotional scaffolding between parent and child.
other responsibilities
Website Design and Strategy
Website Design and Strategy
Website Design and Strategy
I designed troo.fun to reflect Troo’s values of warmth, trust, and emotional connection. The site introduces parents and educators to the app through clear messaging, character-led visuals, and a playful yet clean layout. I created all assets and structured the site across many pages to guide visitors through what Troo is, why it matters, and how it works. The design balances childlike charm with adult clarity, making it both engaging and informative.
I designed troo.fun to reflect Troo’s values of warmth, trust, and emotional connection. The site introduces parents and educators to the app through clear messaging, character-led visuals, and a playful yet clean layout. I created all assets and structured the site across many pages to guide visitors through what Troo is, why it matters, and how it works. The design balances childlike charm with adult clarity, making it both engaging and informative.
I designed troo.fun to reflect Troo’s values of warmth, trust, and emotional connection. The site introduces parents and educators to the app through clear messaging, character-led visuals, and a playful yet clean layout. I created all assets and structured the site across many pages to guide visitors through what Troo is, why it matters, and how it works. The design balances childlike charm with adult clarity, making it both engaging and informative.
Event planning + assets
Event planning + assets
Event planning + assets
I planned and executed Troo’s launch event at Atta Galatta, Bangalore and Liberty Science Center, New Jersey—a space for children and parents to experience the app in person. I designed the experience, curating interactive activities that reflected the app’s values of emotional growth, storytelling, and creativity. I also created print and physical assets (flashcards for parents and kids, bingo sheets, mood buddy card deck, coloring sheets stickers and bookmarks) that made the session fun, tactile, and memorable for kids. The event helped build early brand affinity and gave us direct feedback from families in a live setting.
I planned and executed Troo’s launch event at Atta Galatta, Bangalore and Liberty Science Center, New Jersey—a space for children and parents to experience the app in person. I designed the experience, curating interactive activities that reflected the app’s values of emotional growth, storytelling, and creativity. I also created print and physical assets (flashcards for parents and kids, bingo sheets, mood buddy card deck, coloring sheets stickers and bookmarks) that made the session fun, tactile, and memorable for kids. The event helped build early brand affinity and gave us direct feedback from families in a live setting.
I planned and executed Troo’s launch event at Atta Galatta, Bangalore and Liberty Science Center, New Jersey—a space for children and parents to experience the app in person. I designed the experience, curating interactive activities that reflected the app’s values of emotional growth, storytelling, and creativity. I also created print and physical assets (flashcards for parents and kids, bingo sheets, mood buddy card deck, coloring sheets stickers and bookmarks) that made the session fun, tactile, and memorable for kids. The event helped build early brand affinity and gave us direct feedback from families in a live setting.
Social media
Social media
Social media
I handle all of Troo’s visual marketing, from designing social media posts and campaign graphics to co-creating email templates and promotional materials. I collaborate closely with the growth team on content strategy, helping shape ideas that balance storytelling, education, and engagement. My design work ensures that Troo’s brand voice is consistent, warm, and recognizable across all touchpoints.
I handle all of Troo’s visual marketing, from designing social media posts and campaign graphics to co-creating email templates and promotional materials. I collaborate closely with the growth team on content strategy, helping shape ideas that balance storytelling, education, and engagement. My design work ensures that Troo’s brand voice is consistent, warm, and recognizable across all touchpoints.
I handle all of Troo’s visual marketing, from designing social media posts and campaign graphics to co-creating email templates and promotional materials. I collaborate closely with the growth team on content strategy, helping shape ideas that balance storytelling, education, and engagement. My design work ensures that Troo’s brand voice is consistent, warm, and recognizable across all touchpoints.
Collaboration with engineering
Collaboration with engineering
Collaboration with engineering
Throughout the design process, I work in close partnership with engineers to ensure design feasibility, responsiveness, and edge-case handling. I provide detailed specifications, built out interaction flows, and collaborate on iteration cycles to ensure the final product remains true to the design vision while being technically robust. This cross-functional collaboration helps bring nuance and flexibility to Troo.
Throughout the design process, I work in close partnership with engineers to ensure design feasibility, responsiveness, and edge-case handling. I provide detailed specifications, built out interaction flows, and collaborate on iteration cycles to ensure the final product remains true to the design vision while being technically robust. This cross-functional collaboration helps bring nuance and flexibility to Troo.
Throughout the design process, I work in close partnership with engineers to ensure design feasibility, responsiveness, and edge-case handling. I provide detailed specifications, built out interaction flows, and collaborate on iteration cycles to ensure the final product remains true to the design vision while being technically robust. This cross-functional collaboration helps bring nuance and flexibility to Troo.